The Power of Ghost Mannequin Imagery: How it Affects Your Sales Increase?
I know the image made you click on this blog. Ghost mannequins are one of the styles that are barely going out of the trend. There is no doubt that the ghost mannequin stands out differently in the pile of apparel product photography. You really can’t underestimate the power of ghost mannequin imagery. So, when you ask can you wear jewelry in your passport photo? It is a YES! You can as long as you are showing your face head to chin, ears, and eyes clearly. Wearing any headpiece is not allowed since it may hide your background. A white background needs to be seen in your passport-style photograph.
If you own a clothing shop or a clothing brand, I get you. It’s not easy to grab the audience's attention easily. The market is getting bigger. The competition is getting tougher. Grabbing attention is the main thing and holding that attention for quite some sec is another thing. Where people have less attention span day by day, your challenge is to make your clothes not only stand out but also hold attention for quite a few times.
Ghost mannequin works as the cheat code for grabbing attention. People will at least look twice if you have a ghost mannequin image. Ghost mannequin also helps to highlight the details of a cloth’s material. Since there is no other model or object, customers won’t get distracted easily. Clients can easily focus on the fit of the cloth and the style, and it will also give a polished 3D effect on the image. Ghost mannequin has many impacts. Isn’t it? Let’s see how it affects your sales increase.
The Power of Ghost Mannequin Imagery: How it Affects Your Sales Increase?
We already talked about the effect of ghost mannequins. How ghost mannequins can grab attention and make people hold their attention for some time. So, let’s dive into the deep sea of ghost mannequins and find their benefits and impacts on a business.
1. Benefits of Ghost Mannequin Imagery
If you want easy attention, then ghost mannequins are the answer. Let me show you some benefits of having a ghost mannequin or invisible mannequin effect.
Professional Look
A ghost mannequin photo effect is something that you won’t see on every brand’s website. The ghost mannequin effect is easy to do for a professional photographer or professional photo editor. But it’s not easy for a beginner or a newbie editor to provide a good invisible mannequin effect. So when a brand puts a ghost mannequin image, the audience gets a hint of professionalism. The shop or the brand knows how to showcase professionalism.
Highlights fit and design clearly
As I said in the introduction part. Invisible mannequin effects help people not to get distracted by unnecessary objects. Usually, when you go to an e-commerce product photography website to buy clothes, you will see a model posing for the dress in a relevently eye-soothing place. This is the most common and basic It can distract you and make you look at the model or the other objects that are being used as props. So, ghost mannequins also help customers stay on track.
Builds trust and drives engagement
As a customer, what would you prefer to have? A brand that does an okayish promotion and cares minimal about their brand identity, or would you choose a brand that is fully aware of customers’ choices and what they like, focusing on which they trailer their brand’s identity and stay relevant? Of course, you would love to buy clothes that are aware of its customers' choices.
Customers love something that is not usual yet aesthetic to look at. Ghost mannequin just fills up the place for that. So, in short, putting ghost mannequin images on the website is a smart choice. People will feel engaged and the engagement will increase the trust.
2. Impact of Sales
If the ghost mannequin brought some benefits, then it’s obvious that it will have a significant impact on sales. The whole purpose of a brand’s photography is to boost sales. Let’s see how a ghost mannequin impacts sales.
Boosts click-through rates and conversions
CTR (Click Through Rate) calculates the number of people who click on a link, such as an ad, email, or search result. If you have a higher rate, then it indicates that many people are clicking on the link. It indicates that your targeted audience is finding your content appealing. It also means that your website is getting more traffic. And when you are grabbing a big chunk of the audience, then there is a high chance you will find customers who will interact or make a purchase, which is conversions. That’s the main purpose, isn’t it?
Enhances customer confidence in products
This is a little indirect, but hear me out. Do you shop online? Or do you shop from Amazon or any other e-commerce platforms? If yes, then what do you see first? What gives you the trust to buy something? For me, it’s the customer’s feedback. If a product gets enough good reviews, I have confidence in buying that product. When your product is getting a higher CTR and conversion then the e-commerce website will show the sales amount. It enhances the customers’ confidence in buying a product.
3. Some Tips for the Ghost Mannequin Photography Success
After talking about the benefits and impacts on sales, you might want to explore it for your clothing business as well. But to start a business or something to make your business grow, you should have proper knowledge about what will make your business profitable. Not everything will go in your favor. So, here are some tips that can help you with the ghost mannequin photography.
Use high-quality images and consistent styles
You have to maintain the quality of your website. I don’t have to explain why. But still, this is the foremost requirement to have when we are talking about online shops. People make purchase decisions based on that image. So investing in quality is the basis of all.
Keeping your visuals consistent is key to maintaining your brand’s standards. Customers trust what they see when deciding to buy, and ghost mannequin effects make it easier to create that consistency. Plus, they can help boost your sales by giving customers confidence that the product they’re buying is exactly what they expect.
Again if you are taking professional help then it becomes even easier. To ensure such professionalism you can take Product Photography Dhaka’s help. You can also check out the website to get an idea about their work quality.
Partner with experienced photographers/editors
It sounds optional, but trust me, this is a major, or you can say the most important thing that you need to consider when you are thinking of ghost mannequin effects. You know what? You can’t go back once you have a professional touch on your images. After experiencing the luxury, you can’t lower your standards. You would not want that. And the result will allow you to have premium-quality images again and again.
And by premium quality, I didn’t just mean photographers, I also meant photo retouchers. It’s also important that your images have good finishing touches. There will be no use if you have a high-end photographer but end up with an average photo editor. Even if you are on a budget and can have only an average photographer, you should still not compromise on the editing part. This is the final output that you're gonna show on your website. So check out our Photo Retouching services to have that luxurious feeling.
