Why Product Photography Needs to Tell a Story
every product needs to tell a story. Because every product has a story to tell. Classic and trendy product photography can showcase the story in a creative manner. A story that makes the product different from others. A strong story connects more with the audience.
Tell me about an advertisement that stays in your head for a long time. Or an advertisement that has an impact on you. I'm pretty sure whatever your answer is the answer doesn't include only the product. It includes the story and the way of storytelling.
The Power of Story-Telling Through Product Photography
Every business brand has its unique style and story. It takes blood, sweat, and tears to build a brand and make a business successful. There is not only one story but a mountain full of struggles, laughter, ups and downs, supports, betrays, and lots and lots of stories.
Connects Audience
Every story will connect to a different audience. Not only with the story, it will also connect the audience to different genres. Different age groups of people will connect different products to their storylines.
Didn’t get it? Imagine a TV commercial where a bowl of colorful cereal is on. The pieces of cereal are dropped one by one into the bowl and milk is poured into the bowl. What do you think, what age group of people will be happy to see this commercial? Kids, right? Same way, any advertisement of products that reduce low bone density won’t make a kid feel happy. It will make a point to people above 30 years old.
No matter what age group you are in. Some products will always find you to make you fall for the product image and vibes of the image. Sometimes the storyline connects in a way that can relate to a huge number of people excluding people’s age.
Writer’s Cap in Product Photography
Definitely, a writer can write great stories that can inspire a lot of people. Despite the age group, writing can connect with a lot of people in different time frames. No doubt about that. But the catch comes when the writer has to showcase the story in a frame. Just a single shot.
When you have to portray multiple emotions through one image, that becomes a challenge for some. That is when you need experts who are best at visual storytelling in marketing. Storytelling in photography is not an easy task. An experienced visualizer, with a great thought process can make it possible with an experienced photographer.
You can also check Product Photography Dhaka’s product photography services to make your images stand out in the audience’s eye. Give it a try or visit their website to get an idea about their work.
Product Photography Creates Your Brand’s Individuality
When you can connect with a brand's story, you will feel a bias towards the brand. Even though it sounds unethical it's human psychology. When you will like, 'hmm, I can relate so with this brand. Their storytelling is something that I can vibe with, then it will automatically become a task to make you convinced to buy something from a different brand.
Makes Your Brand Stand Out
It is way harder than you think. Creating something out of the box was never an easy job. It will always be a challenge. No matter how experienced one gets, coming up with new ideas and new ways to express them is something that pushes creative workers.
But imagine a brand that constantly comes up with new creative content and advertisements which is different from the rest of its competitors how can it get skipped from the audience's attention? Best product photography by an experienced one can really bring a change to the look of your brand.
When your brand has a different way of expressing the story, telling the story then the audience will see it as a classy brand, which has its own personality with its own story to share with people. Abstractly, it also gives a sense of having a ‘secret recipe’ for standing out in the crowd of a competitive market.
A Personal Touch To the Products
Nothing very different from the previous point. But in a smaller scene, not only the brand but every product gets its spotlight to shine. You can never miss out on any product.
By making a story out of a product you can go as creative as you can. You could involve highlighting how the product fits into real-life scenarios, reflecting the brand's personality, or anything that revolves around the product and has a story to share.
A brand’s product stands out by catering to the emotions and lifestyles of the target audience. By doing this, the product becomes more relatable and memorable, helping it stand out from competitors offering similar items. Just like remembering an advertisement from childhood. Which makes you emotional and nostalgic on many levels. In short, it will be hard for people to forget a visual so strong.
Emotional Connect with a Product
Do you know what stays with a person the most? Emotional connection. You can forget your everyday routine. But you can't really forget an object that has an emotional connection with you. You won’t get off that object so easily. Especially when it’s e-commerce product photos that will roam around your feed.
Creating product photos that speak to your audience’s feelings. An inspirational story making your products more relatable and irresistible. So choose the story wisely that will actually touch the audience’s not only the eyes but also the heart.
Ending It With
Well, lots of discussions we did. Now, if you want to know what I do for a client’s product photoshoots, I would blindly say trust Product Photography Dhaka. It’s tough to work with many products at one time and have to give full attention to all of them. But quality matters the most. So, I don’t take any risks in creating memories.
The best part is Product Photography Dhaka has an in-build team of photo editors. You don’t have to struggle places from places to make a project success. It’s a one-stop solution for all. So the call is yours. Make a good decision.
