The Role of Ecommerce Photography in Building Customer Trust
Know what attracts customers to your e-commerce store? Captivating images. The power of a nice eye-catching image is that it can stop your target audience from scrolling and checking out your product to order. So, let's delve into this blog to learn how to do ecommerce photography with the easiest technique, capture the audience's mind with stunning product photos, and grow brand awareness and sales.
What is Ecommerce Product Photography
Professional product photography is the art of capturing high-quality product images that you can use to promote products or services online. Ecommerce product photographers carefully set the photography setting and capture consistent product photos ensuring customers can see the details clearly and make a purchase.
A high-quality product photo has the ability to capture the target audience's attention, mesmerize them, and convert them into customers. Without eye-catching visuals, enhancing brand popularity and dominating the online market is hard.
What is the Difference Between Ecommerce Photography and Lifestyle Photography
The key difference between ecommerce photography and lifestyle photography is “Consistency”.
Ecommerce product images need to be elegant and consistent. The images are usually taken on a classic white background, keeping the products in the same way at the same distance. Usually, no props are used in professional ecommerce product photography to ensure the images look elegant and keep the target audience’s focus on the product.
On the other hand, lifestyle product photography is vibrant and lively looking. It is not necessary to focus on consistency in lifestyle product photography. You can use various colored backgrounds, and necessary props, and take photos however you like, ensuring customers understand the product value, and details, and engage.
Though ecommerce photography and lifestyle product photography are different, their purpose is the same portraying product details beautifully and engaging with the target audience to generate conversion and sales.
Why You Need to Implement Ecommerce Photography for Your Brand
Here are 5 reasons why you must apply ecommerce photoshoot for your business.
- Stunning Visuals. Well-composed and visually stunning ecommerce photos attract the target audience, ensuring customers understand the product details, and visualize its quality and how it aligns with them.
- Stand Out in the Market. Professional ecommerce photos look flawless as they are taken with expertise, ensuring the overall image is retouched, details are eye-catching, and stand out from your competition.
- Enhance Brand Identity. The consistent ecommerce photos showcase your brand specialty and build a brand presence online, ensuring engagement, conversion, and sales.
- Boost Customer Trust and Conversion. Ecommerce photos focus on capturing the features and bringing out the best, ensuring target customers understand details and feel the product needs in their life.
- Reduce Product Return Rate. Professional ecommerce photos look the same as the product, meaning the customers get what they see in the images. It enhances the customer's trust, repeat purchases, and sales.
The Necessary Equipment You Need for Ecommerce Photoshoot
To take stunning ecommerce images, preparation is the key. Here is the ecommerce photography equipment you need to do a professional product photoshoot.
- Cleaning the Product: You need to wear gloves and clean and polish the products to ensure your product is dust, dirt, and wrinkles-free.
- Studio Lighting: Use artificial lighting to capture professional and elegant product images. You can use flashlights, soft lights, and reflectors to capture the best images that portray your brand message and highlight the details.
- White Background: Backdrop plays a key role in capturing consistent ecommerce photos. So, use a classic white background for the ecommerce photoshoot.
- Camera and Tripod: Use a high-quality DSLR or mirrorless camera to capture sharp and crisp ecommerce photos. Also, to avoid shaky images remember to use a tripod.
- Post-production Software: Take your product photos to the next level with professional post-production photography. Use Adobe Photoshop and Lightroom to edit your ecommerce product photos and improve image quality.
Easiest Ecommerce Photography Process
Here comes the main part of the article. Let’s see the easiest method of capturing stunning ecommerce photos.
Set Up the White Backdrop
Setting up the backdrop depends on the product size.
- Use large white paper rolls for larger products like furniture, beds, and others.
- Use a medium or half-paper roll white backdrop for smaller products like jewelry, cosmetics, and clothes.
- Use a Flatlay white backdrop for taking product photos top-down like jewelry.
Set The Artificial Lighting
After setting the backdrop, you need to set the studio lighting to take consistent product photos. For ecommerce photography, use a flashlight and soft light. Place the soft light over the flashlight to create soft lighting for capturing product photos.
Place two lights surrounding the product to ensure the photoshoot area is well-lit. If your product is larger, you can use another light over the product. At the same time, if your product is small, you can use one light as well. So, set studio lighting according to your needs.
Reflectors
High-quality reflectors are essential for capturing stunning product images. Reflectors reduce harsh shadows and decrease reflections from reflective products.
Place the reflectors behind the product or in the opposite direction of the lighting to ensure the lighting bounces back on the product, increasing the lighting as well as reducing the shadow.
Prepare Your Ecommerce Product
Upon setting the white background, artificial lighting, and reflectors, it is time to prepare the product.
Wear gloves and clean and polish the products accordingly. For high-quality apparel photography, stream or iron the clothes, hide and remove the tags, and ensure your product looks flawless. For other product photography like cosmetics, glass products, jewelry, and others, clean them with clothes and ensure they look flawless.
Photograph the Products
Place the camera and tripod in front of the product. Here is a camera setting idea to capture stunning images, however, keep experimenting with the setting till you get the one that works for your ecommerce photoshoot.
ISO - 100 or 200.
Apertures - F/8 to F/10 (To take sharp and noiseless images, keep ISO low and Aperture high).
Shutter Speed - 1/200 to 1/250 to take in all details and capture the moment.
Raw Mode - Take all images in raw mode to capture the details.
White Balance - Set the appropriate white balance according to your lighting so that you won’t have to fix the white balance in post-production.
Take Multiple Shots
You need to show ecommerce product images from as many angles as possible. Take at least 3-5 shots from all angles like close-ups, side shots, medium shots, shoulder level, long shots, and others. Choose the photography angles according to your product. For example, for a jewelry photo, a close-up shot is a must to show the unique features of the product.
No photo is perfect without final retouching. Due to lighting and camera settings, many flaws may occur like lighting being too bright or dark and more. Here are the things you need to focus on while editing an ecommerce photo.
Dust, Dirt, Wrinkles, and Scratches: Remove dust, dirt, wrinkles, and scratches to ensure customers can see flawless images even while zooming in.
Lighting and Color Correction: Ensure the lighting and product colors look perfectly natural.
Recoloring: If you have the same product in different colors, just recolor the image in post-production. It will save you time and energy.
Reduce Shadow: If your product has harsh shadows, soften it in post-production. Ensure it looks realistic.
Remove Reflection: If you have photographed highly reflective products like wine bottles or glass, you need to check whether there are lighting reflections or color changes. Make the image realistic and remove all flaws.
PPD is Your Reliable Product Photography Partner
Product Photography Dhaka (PPD) is a professional product photography company, providing product photography, Amazon Infographics, Apparel Photography, Accessory Photography, Furniture Photography, and Photo Retouching services. From capturing your brand images to perfecting them in post-production, we do it all at reasonable pricing.
Visit our Product Photography Dhaka (PPD) website and check our portfolio to judge the quality. Place the order, and ship your products via our recommended studio. We photograph your product and deliver it on time. Our affordable product photography services are excellent and ensure you get the results you paid for. Contact Us Today!
